If this has happened to you and you have FAILED at every weight loss program you have ever tried, there must be a reason. In order to understand the reason, we need to talk about the concept of. One Brain Two Minds Although we all have one brain, we possess two minds or two phases of mind power. One is called the Conscious mind and the other is called the Subconscious mind. The primary difference between the Conscious and Subconscious is one gives directions and the other follows orders. Between your Conscious and Subconscious there is a division called the Critical Factor . The function of the Critical Factor is very simple. It s basically to keep things the same. Its primary intention is to make your life easier by rejecting or resisting information that doesn't match the blueprint you already have inside your Subconscious mind. This can be tremendously useful when someone tries to persuade you to do something stupid like telling you that you can Jump off a building...